For the launch of the ‘Auto Tone’, I art directed a fresh “bodega on-the-go” urban concept, I led 360 art direction from teaser through to launch and sustain,
ensuring cohesive storytelling across all stages. We adopted a “bodega on-the-go” concept, crafting a compelling narrative with integrated marketing claims -
correcting discoloration of skin with SPF 30 solution, supported by paid media to amplify and maximize reach.

The approach was designed to be both relatable and impactful, ensuring the product’s benefits were
communicated effectively while resonating with a dynamic, on-the-move audience.

ROLE
Global Social Creative Lead

TEAM
Mariano Testa, SVP of Creative
Vanessa Andujar-Cheung, Director of Global Social Content