CCDSS

For the Kiehl’s ‘Clearly Corrective Dark Spot Solution’ campaign, I led the art direction for social, focusing on visually demonstrating the product’s efficacy through engaging infographics and compelling visuals that resonate with the target audience.

My work emphasized clarity and effectiveness, ensuring the campaign’s message was both informative and impactful.

ROLE
Global Social Creative Lead

TEAM
Ji Hwang, VP Creative
Maria Gustafson, SVP Creative