NATIONAL LIPSTICK DAY
MAC Cosmetics
For the #NationalLipstickDay campaign, I art directed a bold and disruptive celebration of MAC Cosmetics’ strongest beauty category – lipstick as a statement.
Partnering with the iconic Maurizio Catalan, we showcased super dramatic and vibrant colors that defy the ordinary, making each shade a powerful expression of individuality.
The creative campaign is a fearless tribute to the artistry and impact of lipstick, pushing boundaries and celebrating its undeniable role in beauty culture.
ROLE
Art Director + Designer
TEAM
Toni Lakis, SVP Creative Director
Diana Hong, VP Creative
Maurizio Cattelan, Art + Styling
