LIQUID LIP ART

For MAC Cosmetics’ lip activation on social, I art directed a campaign that spotlights our three best-selling lip categories – Retro Matte Liquid Lipcolour, Liquid Metallics, and Grand Illusion.
We partnered with a diverse group of artists, photographers, and creatives to craft a holistic visual narrative that ties these iconic products together. Each collaboration
infused unique artistic perspectives, resulting in a dynamic and cohesive celebration of MAC’s lip legacy across social platforms.

ROLE
Art Director + Designer

TEAM
Toni Lakis, SVP Creative Director
Diana Hong, VP Creative
David Brandon Geeting, Photography
Rus Khasanov, Art
Baugasm, Art