OH SWEETIE
MAC Cosmetics
For the launch of the “Oh Sweetie” collection, I art directed a vibrant campaign in collaboration with lifestyle macro-influencer, Caro Daur.
Inspired by indulgent donut scents and designs, the campaign features bold, blocky colors that evoke the playful essence of the collection.
This creative partnership marks a first for the brand, bringing the sweet and fun energy of the “Oh Sweetie”
line to life through eye-catching visuals and Caro Daur’s influential presence.
ROLE
Art Director + Designer
TEAM
Toni Lakis, SVP Creative Director
Diana Hong, VP Creative
Maurizio Cattelan, Art + Styling
